I hear it over and over: “My marketing isn’t working!” Well, sometimes that is true. You’ve spent the time perfectly crafting your message and put it out there, but there is no response!

There could be many reasons for this.

1. Your message is hitting the wrong target. Did you take the time to research and pinpoint your target market and direct that marketing message to them specifically?
2. You haven’t hit the target enough times. Experts say your message must hit a prospect anywhere from 5 to 20 times before it registers. How many times did you attack with the same message?
3. You need professional help. (No, not THAT kind of help – I mean marketing help!). Consult a marketing and design professional about your message. Are you saying the right things and putting together a piece that grabs your prospects attention – and keeps there attention?

Ok, you’ve done all of the above and it’s STILL not working? Change it up! Change the method you are using to target that market, change your message, change your target! Whatever you do – don’t do nothing -that never works!