Ever ponder what happened to the clients that didn’t return from last year, or the year before? Was it the slow economy that kept them from buying from you? Possibly. But my research is showing that most companies lose business because they don’t stay top of mind with their customers.
Turnover in companies is more rapid than ever. The average employee stays only 2-3 years. If that employee was your main contact – what happens to your visibility with that client? Is it imperative that you make connections with several people in each company so that when your key contact transfers or moves on to greener pastures, your revenue does not go with him.
Now, lets talk about your competition. The competition for business is fiercer than ever in many industries. It takes some effort to keep up with the vultures out there just waiting to take care of the business that you’ve worked so hard to acquire. Don’t let them! It doesn’t take much to keep your clients thinking of you and staying dedicated to your company and its offerings.
Stay tuned for our series on Keeping in Touch in 2012. Whether you apply these principles we will reveal or hire Undercover Printer to help, your company’s client retention will be better than ever just by keeping in touch. Happy 2012!