Garanimals. Remember these? Without them, I can’t imagine how my mom would have dressed me – or how I would have dressed myself. It was so easy to coordinate outfits – even I as a young child could figure it out. Bottoms and tops are paired by matching the tags: lions with lions, elephants with elephants – simply genius!
If only coordinating your marketing was that simple! Where are the instructions for how to match up the right marketing pieces with your message and your designated target? How do you know what to do first… or next? It helps to get the advice of a marketing strategist to help plan out the strategy and execution of that strategy. But then you actually have to implement the plan – a part where many businesses fall short. Other things get in the way of that email blast that coordinated with the special of the month and consequently the incentive item that follows up the email….phew! I think my head is spinning!
A couple ideas to get it together:
- Coordinate your team’s efforts with the marketing strategy
- Coordinate your marketing to have a consistent, clear message
- Coordinate all aspects of the strategy to drill that message into your prospects memory with 5-7 touches over time