The Business Card Investigation

Undercover Printer is out networking in the business community — a lot! We see all types of companies getting the word out and building relationships. We also see a lot of businesses making one huge mistake – they are seriously damaging their first impressions by handing out common, boring, flat business cards.

Did you know that the business card is the #1 marketing piece that people hang onto? It is small, fits into a wallet or suit pocket, and carries all of the necessary contact information a person needs. It is the one piece that never goes out of style – and will continue to be used when all the other electronic media completely takes over.Custom-business-cards-undercover-printerUndercover Printer sells more business cards than we do any other marketing piece. We print all sorts of cards, including the aforementioned high demand common boring cards – the cards that are so affordable everybody thinks they are getting a huge deal – but is it a great deal is it if your card gets tossed after cocktails?

A business card is like the front of your store in the networking world. If created properly, it tells people who you are, what you do, and what kind of company you are. Take a look through the stack of cards I am sure you have somewhere on your desk. Which ones stand out? Which are memorable?

die-cut-silk-business-cards-undercover-printerThere are a ton of options out there for affordable, creative, stand-out cards. Of course, we offer these options to our clients, but whomever you use for design and printing – if your cards are not a showpiece, isn’t it time to invest some of your marketing dollars into the front of your “store”.

Click here for some more ideas on Customizing Your Business Cards.


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