Undercover Printer is out networking in the business community — a lot! We see all types of companies getting the word out and building relationships. We also see a lot of businesses making one huge mistake – they are seriously damaging their first impressions by handing out common, boring, flat business cards.
Did you know that the business card is the #1 marketing piece that people hang onto? It is small, fits into a wallet or suit pocket, and carries all of the necessary contact information a person needs. It is the one piece that never goes out of style – and will continue to be used when all the other electronic media completely takes over.Undercover Printer sells more business cards than we do any other marketing piece. We print all sorts of cards, including the aforementioned high demand common boring cards – the cards that are so affordable everybody thinks they are getting a huge deal – but is it a great deal is it if your card gets tossed after cocktails?
A business card is like the front of your store in the networking world. If created properly, it tells people who you are, what you do, and what kind of company you are. Take a look through the stack of cards I am sure you have somewhere on your desk. Which ones stand out? Which are memorable?
There are a ton of options out there for affordable, creative, stand-out cards. Of course, we offer these options to our clients, but whomever you use for design and printing – if your cards are not a showpiece, isn’t it time to invest some of your marketing dollars into the front of your “store”.
There is nothing like the power of a good connection. Just by mentioning garanimals in last month’s post, we were contacted by the company via Twitter (@garanimals). And what a cool company they are. We may never do direct business with them..but, then again, we just might!
It is astounding the number of ways to connect with your clients and prospects, and to connect them with each other. Building a network and learning how to work those connections is invaluable to the success of your business.
Are You Connecting your Connections?
Helping others connect is truly the key to building a successful network. Hiding in your network may be your client’s dream connection that could change their business. Take a little extra time when meeting with your clients to see how you can help them, and who you may already know that can solve that problem. Everyone is looking to meet someone –and that someone just might be your next door neighbor! Always be on the lookout for connecting others!
So many businesses are jumping on the networking bandwagon to increase their referral sales. But is your networking really working? Are you meeting the right people to add to you business circle or just finding yourself hanging out at the bar with a few friends? Or both?
Take time to research the events you plan to attend and walk in with a plan for success. At first glance, some events seem like a success due to the flurry of attention you may get as a newbie. But, are the right contacts at this event for you to expand your referral circle? If you don’t leave every event with at least one good contact to follow up with, the event may not be one worth attending again.
When joining an organized referral group such as a lead share or a BNI chapter, do your homework and make sure you can afford the time commitment to really make it a success. Also, be sure you get into the best group for your business. Every group has its own culture and mix of members. “Court” several groups to find the one that suits your culture and that has the members you want to build relationships with and can refer business to.
Investment vs. Return. The monetary investment may not be that much, but the time commitment can be very expensive. Every three to six months, run a revenue report and check off every sale you received as a result of the various networking activities. This is a great tool when deciding which events to continue pursuing, and which to ditch!
Most of all, when you are networking, whether at a Smart CEO event, mixer, a speed event, a lead share group, or at the Chamber casino night, ask for the referral that you want (or the person that you want to meet). You can’t be paired with the perfect referral, if people do not know who you are looking for!