You’ve gotten to the location of your tabletop show. Everything is set up and looking exactly as you wanted and you are ready to go! The only problem? You’ve got some time to kill before the speaker is done and the clients start walking around. What do you do to pass the time? Don’t just sit there staring at the wall or playing with your phone! You don’t want pass up any opportunity to get more business during your downtime. There are always things to do that can help you be a better vendor to your potential clients.
Get the Intel: Go listen to the speaker! The people sitting in on the lecture are your prospective clients. Listening to the speaker might give you information that can help you be a better, more knowledgeable vendor for them. Maybe you’ll hear something that can help you help a client later on!
Make Contacts: Get to know the vendors around you! Maybe you will find a prospective customer in one of the other vendors! Also, if a prospect comes to you with an order you don’t usually deal with, maybe you will have met someone who can help. When you refer your potential client to another vendor, it saves them the trouble of hunting one down. They will remember how helpful you were and keep you in mind for later orders!
Investigate: Snoop around and check out your competition! See what other vendors may be doing to try to draw a crowd. Maybe you will be inspired by one of their ideas and find something that can help you draw a bigger crowd next time!
Work: As a last resort, go through everything you’ve been avoiding doing for work. Is there anything you can do now? Do it! You have plenty of downtime, so don’t waste it!
With all this to do, there isn’t any time to get bored at a table top show!
What about you? What do you do to keep busy during the speaker session?
-by Jenna Marie, Chief Code Breaker