Mission: Trade Show

So you’ve bought your booth space for the next trade show?  How much is it really costing you though? With the cost of displays, salaries for employees manning the booth, and promotional items, you are probably spending too much to risk an unsuccessful show, but how can you be certain your booth will draw in the contacts necessary to make your time and money worthwhile?

Think ahead.  Every good spy knows the importance of useful contacts.  You wouldn’t go into an important top secret mission without knowing who to meet, so why would you go to a trade show without knowing potential clients? Reach out through social media and try to find, and get to know, other people who will be there so you have leads before you even walk in the door.

Creativity.  Draw a crowd with a game or video.  Find a clever way to draw people into your booth that pertains to your particular business.  Anything that will help you establish a more personal relationship with potential clients is fair game, so be creative!

Effective Displays.  Small booths can be spectacular! Get creative with graphics and eye catching displays that will stand out from the rest.

This unique display fits perfectly in a 10-ft box space, but stands a crowd-attracting 11 feet tall!  While personalized booths like this may cost a bit more, they will pull their weight by attracting floods of impressed passersby.

Effective Staff.  Just as super sleuths are trained well before going out into the field, it’s important to train your staff beforehand if you want a truly successful show. It could be helpful to come up with a list of conversation openers to break the ice with potential clients without getting straight to business.  Dress your staff in black pants and branded, brightly colored shirts to complete the professional look.

A little planning plus a little more investment might just catch the eye of your dream revenue client!  How much are you willing to put into your next show?

-by Jenna Marie, Chief Code Breaker

Taking Back Uniforms

What do you wear to work?  It seems that more and more companies are jumping on the bandwagon of giving their employees uniforms to wear. For some, however, the word “uniforms” brings back memories of itchy plaid skirts, choking neckties, and pinching shoes from school as a kid.  Despite their less than stellar reputation, uniforms should not have to live in the shadows of bad connotations and unpleasant memories!  Good company apparel is bringing new light to a dark past. How?

Company Morale: While some may argue that company uniforms are detrimental to individuality and hamper creativity, I take the decidedly opposite view.  From soccer teams to high school marching bands, I’ve been a part of many teams in my life and have seen firsthand how a strong feeling of community can lead to greater productivity and success than a group of isolated individuals with little attachment to their team.  When someone feels like they are an integral part of a community, they feel more comfortable and are willing to work harder and express ideas, leading to a more efficient and imaginative office setting.


Casual Fridays: Office uniforms not your thing?  Some offices use company apparel for casual Fridays as a way to allow your employees to “dress down” a bit while still professionally representing the company.

Easier for Customers: One of the most obvious reasons for easily recognizable company apparel is probably also the most important. Ever had a question in a store and had to hunt down an employee?  Ever spent twenty minutes looking for someone before just giving up?  By giving your employees a simple uniform, you are making it that much for potential clients to get the help they need.  If they can’t find you, it will be difficult for them to support your business.

Out of Office: Company camaraderie does not end when the workday does!  More and more offices are sponsoring events like employee picnics, charity walk teams, and even interoffice competitions to better create a bond between coworkers. Wearing company apparel at these fun events will reinforce your company’s position in their minds as more than just someplace they go to make ends meet.

With all the easy-care, wrinkle-free, and stylish options available, employees can proudly wear your brand while being comfortable and looking professional.

-by Jenna Marie, Chief Code Breaker

A 5-Year Marketing Investment for just $5 ?

Did you know that people hold onto t-shirts for an average of five years? 
I heard this statistic and was frankly a little skeptical until I took a look in my own t-shirt drawer.  My absolute favorite t-shirt is bright orange with the logo of the leadership camp where I purchased it from. It’s going on four years old and I have no intention of giving it up anytime soon!  Our CEO confessed to her favorite tee being seventeen years old! Looking around outside, you see people who pull on their favorites to run errands or meet friends on a relaxed day off.  How many times have you been cleaning out your closet, but refuse to get rid of an old faithful because you’ve developed an almost sentimental attachment to its easy charm?

How can you use our culture’s love of t-shirts to your company’s advantage?

Large Events:  Are you going to be helping out at a large event soon, such as a charity walk, sporting event or festival?  Pairing your shirts with a big event would provide an easy way for potential clients to associate your brand with nostalgia of the good time they had at a music festival or the sense of accomplishment after finishing a particularly difficult marathon.  T-shirts often give the best deal when bought in bulk, some priced lower than five dollars for a quality shirt, so you can get your brand out to a large number of potential new clients for little sting to your marketing budget.

Sponsorships: Instead of selling your own t-shirts at an event, you could offer to cover the cost of the t-shirts for the people hosting the event.  In return, you could ask to place your company logo on the back.This would be another easy way to help prospective clients associate your brand with the memories they made.

Client Gifts and Giveaways: People love feeling appreciated! When clients receive gifts, no matter how simple they may be, it creates a more personal relationship and clients are often more than happy to show their support for a company that cares about them.

A comfortable t-shirt can go a long way!  By giving, selling, or sponsoring t-shirts, you are essentially creating a walking advertisement for your company for the next five years,  for as low as five dollars!  What about you?  Look in your own closets!  Is there a t-shirt you own and continue to wear despite its advancing age?  Whose logo is on it?

-by Jenna Marie, Chief Code Breaker