Did you know that people hold onto t-shirts for an average of five years? I heard this statistic and was frankly a little skeptical until I took a look in my own t-shirt drawer. My absolute favorite t-shirt is bright orange with the logo of the leadership camp where I purchased it from. It’s going on four years old and I have no intention of giving it up anytime soon! Our CEO confessed to her favorite tee being seventeen years old! Looking around outside, you see people who pull on their favorites to run errands or meet friends on a relaxed day off. How many times have you been cleaning out your closet, but refuse to get rid of an old faithful because you’ve developed an almost sentimental attachment to its easy charm?
How can you use our culture’s love of t-shirts to your company’s advantage?
Large Events: Are you going to be helping out at a large event soon, such as a charity walk, sporting event or festival? Pairing your shirts with a big event would provide an easy way for potential clients to associate your brand with nostalgia of the good time they had at a music festival or the sense of accomplishment after finishing a particularly difficult marathon. T-shirts often give the best deal when bought in bulk, some priced lower than five dollars for a quality shirt, so you can get your brand out to a large number of potential new clients for little sting to your marketing budget.
Sponsorships: Instead of selling your own t-shirts at an event, you could offer to cover the cost of the t-shirts for the people hosting the event. In return, you could ask to place your company logo on the back.This would be another easy way to help prospective clients associate your brand with the memories they made.
Client Gifts and Giveaways: People love feeling appreciated! When clients receive gifts, no matter how simple they may be, it creates a more personal relationship and clients are often more than happy to show their support for a company that cares about them.
A comfortable t-shirt can go a long way! By giving, selling, or sponsoring t-shirts, you are essentially creating a walking advertisement for your company for the next five years, for as low as five dollars! What about you? Look in your own closets! Is there a t-shirt you own and continue to wear despite its advancing age? Whose logo is on it?
-by Jenna Marie, Chief Code Breaker