Yes, we are in the electronic age, but nothing compares to face time. Think about it: when is the last time anyone other than the UPS guy and the deli delivery person came to your office? I can’t think of the last time a vendor knocked on my office door to say a quick hello – and we do a lot of business with some of them! Surprising that they wouldn’t want to be sure that my loyalties lie with their company and not another.
Wondering how well your business is performing? Trying to figure out where to improve in 2012 or where to spend your marketing dollars? GO SEE YOUR CLIENTS! They really do want to see you! They can also be a wealth of information on how loyal they are to you and possibly some ways that you can stay ahead of the competition.
As long as your visits aren’t always an attempt at a sale, good old fashioned face to face time is more valuable than any other form of marketing. Take one or two days out of your month and stop in to see the people that help keep the lights on. Oh, and if you want to stop in and see us on your way – we love company – just be sure to bring chocolate.