So you’ve made the effort and gone around to say hello to your clients – now what? How often will you have contact with them? Once a year for a check up on your services? Make sure you leave behind reminders of you and your company so that they don’t forget.
Now, wait just a second before you order up a fresh batch of chip clips or $.50 pens. Are your clients only worth half a dollar to continue doing business with you? Will the items you leave behind make an impression or end up in the receptionist’s drawer with the unwanted? Take the time, and the money, to plan out the ideal leave behind that portrays the value of your product or service and the value of that client or prospect to your organization.
I’ve never heard of an IT company making an impression with a chip clip – think about it. Seek the advice of an expert or a creative thinker if you are having a hard time finding that perfect thing to keep your message sticking around all year. Have fun and be creative! Make the giveaway a part of your brand and something with a perceived value that will not be tossed aside or consumed before it is remembered.